Nelly Is Expanding His Apple Bottom Empire To Include lingerie, purses, shoes, kiddiewear and plus-size clothing
Nelly breaking out a new line in his Apple Bottom women’s jeans brand to include items for children and plus-size women, as well as a line handbags, lingerie and shoes.
Its a move that mimics the more diverse wear of Baby Phat.
To launch the new line a new print ad campaign for the children’s range features the rapper along with Ali from the St. Lunactics, Big Gipp from Goodie Mobb and Jermaine Dupri – with all of these rappers posing with their daughters.
“We got the campaign going just [to show] we are fathers as well [as rappers],” Nelly said. “Apple Bottoms is more of a family-oriented line, and I want to make sure we put that out there as well.”
Nelly launched Apple Bottom jeans in July 2003.
“As a man you kinda know what you are attracted to when you see a young lady walking. You kinda know what turns your head, if she’s looking right or styled right, so you try to lend those influences to the designer,” he said. “Hopefully they can come up with something that’s original that will benefit our [Apple Bottom] line.”
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March 8th, 2006
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